Case study · Sberbank

How I designed a CSI system for the main bank in Russia

A structured feedback tool for the Digital Credit Monitoring division, turning vague, generalised ratings into insight the team could act on.

Role
Senior UX/UI Designer & Scrum Master
Timeline
2020–2022
Scope
30 monitoring services, internal enterprise platform
Tools
Figma, prototyping, usability testing
Animated walkthrough of the CSI rating flow
The CSI flow in motion: rate, explain, done.

Context

One bad rating shouldn’t sink a whole team

The Digital Credit Monitoring division monitors client lifecycles to prevent loan defaults among the bank’s major corporate clients. “The earlier we detect changes in their financial status or needs, the faster and more accurately we can assist.”

The division manages 30 monitoring services, and its performance rating depended on user feedback. Previously, an individual service failure could artificially lower ratings, dragging down the entire team’s performance score without explaining what actually went wrong.

My task: create a tool that collects detailed, actionable user feedback, service by service.

Process

From Gemba observation to release

  • Discover. Applied the Gemba methodology: observing actual workplace processes at the bank rather than relying on second-hand reports.
  • Define. Refined user flows and identified every rating scenario the system had to handle.
  • Ideate. Researched best practices; prioritised anonymous evaluation so people could be honest without consequences.
  • Prototype & test. Designed a user-friendly interface for people who work in complex systems all day.
  • Deliver. Finalised the presentation and supported implementation through release.
User flow diagram for the rating scenarios
Wireframes exploring the feedback screens
“Customer opinions are often generalised: the problem is clear, but the reasons behind it are not always evident.”
The insight that shaped the solution: structured feedback options targeting specific service aspects.

Solution

Two screens that do the heavy lifting

Start screen. A personalised greeting with the user’s first name, a 1–10 rating scale with colour coding (1–6 grey, 7–10 green), and the previous rating displayed with conditional borders (red for 1–6, green for 7–10) so users see their own history at a glance.

Feedback screen. Users can modify their rating without navigating away. Conditional checkboxes surface “What did you like” or “What didn’t you like” depending on the score, with contextual messaging and illustrations that respond to the rating. A service-rotation capability lets users rate another service in the same session.

The full CSI screen family: start screen, negative and positive feedback states, and thank-you screens
Feedback screen with conditional checkboxes and contextual illustration
Thank-you state with service rotation option

Results

Fewer complaints, faster reactions

−60%reduction in support complaints
30monitoring services covered by structured feedback
Fasterresponsiveness to system issues and monitoring processes
Higheremployee loyalty across the division